This assignment required the creation of a fictional business or brand, to be followed by a logo, identity, branding materials, and a standards manual. I decided on a non-profit organization that would serve the community by offering retreats for meditation and mindfulness with an identity focused on reaching out to younger audiences. Pieces included three 11x17 advertising posters, an 8x8” saddle-stitched booklet, and various promotional materials. 

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